Tip the Scales

The science of understanding audiences using data and research is critical when making strategic decisions, but without creativity and being inventive, along with cinematic production and clever writing, the scales can become unbalanced with an over-reliance on statistics. Today’s programmers not only manage systems and people, but also need to bring a sense of adventure, unpredictability and “show business” to their content brands to better grab the attention of distracted and disengaged consumers.

5 ways to tip the scales

  • Think Like a Fan
  • Creativity is Priority
  • Be Insanely Local
  • Irreverence & Attitude
  • Connect Emotionally

“Wear Your Favorite Band Shirt to Work” 

Encourages sharing on social media.  Stations create prizing for those who participate increasing “at-work” listening for contest activation

Playing off classic tracks from core artists, 93X in Minneapolis uniquely promotes their signature beer. Iron Maiden’s song “Run to the Hills” became “Run to the Bars” and Metallica’s “For Whom the Bell Tolls” became “For Whom the Bar Crawls.”  Listeners were invited to events to win concert tickets and sample 93X Brotherhood Beer, the morning show inspired brew

  • Own major milestones. Celebrate with your listeners
  • Plan ahead then seize the day to crush the competition
  • Irreverence and sense of humor. Be the cool rock station

A table and prize wheel at radio events is cool if it was 1995. “Simple Booth” is available on barter from YEA Networks capturing your audience interacting at station promotions, live broadcasts, client activations and appearances.

Photos of your listeners having fun at your events are instantly sharable on all digital platforms. It’s a game changer with endless sponsor applications and revenue benefits. Custom skins (like the examples here) are easily created.  It’s a unique, shareable digital keepsake that lives on long after your event is over.

What do smiling dogs have to do with a radio contest?  Not much.

But it proved to be a successful way to cut thru social media clutter and grab people’s attention.