The challenge was to re-think radio contests, so we created something unique that resonated with our audience. Not only did we offer a cool prize that spoke generationally to Classic Rock fans, but listeners became the stars by sharing personal stories on-air and online of why they would give a classic car to someone deserving in their life. In today’s world, it seemed like the right time.

Contest Finale Event Video

Key Strategy Elements

Grow the Male 35-64 audience, share and rank

Monday – Sunday execution, 4x per day in prime day parts

TSL focused – listeners call when they hear two songs played back-to-back by same artist

Aggressive social media campaign targeted to competitors hot zip codes

Strong re-cycling weekends into weekdays & daily morning show promos

Engagement of listener stories with the “who” they would give the 2nd Corvette to and “why”

”For the last year, we’ve been tracking audience perception that radio contests aren’t legitimate, and the numbers aren’t great. 41% of potential PPM panelists think most contests are rigged and stations offer no proof people really do win.

We asked what radio could do to help battle that perception. At the top of the list is celebrating your winners. And don’t just tell them, prove it to them. When you have a local contest, especially one that contains personal stories like yours did, it’s imperative you share those stories and winners with the audience

Mike O’ConnorEVP Marketing / NuVooDoo Services