When it comes to Mt. Rushmore Classic Rock artists, look for any reason to celebrate them. Artist Ownership delivers P1 expectation and provides your station with a content rich competitive edge. Music is available everywhere, in many cases commercial free, so we need more storytelling, more engagement, and more ways to emotionally connect fans to our brands.
ZZ TOP
35 Years of Eliminator
Rock radio was founded on irreverence and fun, so when a core artist reaches a significant milestone, we need to own it on-air and online. On the 35th Anniversary of ZZTOP’s Eliminator, talent headshots were Photoshopped with ZZTOP beards. On-air featured tracks from Eliminator along with exclusive comments from Dusty, Frank and Billy.
Celebrating 50 Years
of Bob Seger
- Developed and coordinated a national campaign with Punch Enterprises called, “50 Years of Bob Seger” with 22 participating Classic Rock stations
- Each market received tickets and premium giveaways for an upcoming show in their home market or a regional performance.
- Shared interview content across the fleet and presented the show in Minneapolis as KQ’s 50th Anniversary concert
40th Anniversary
of Van Halen I
Artist ownership requires more than just on-air. Van Halen’s groundbreaking debut album is recognized as one of rock’s best, a perfect way for fans to share concert memories, photos, and their favorite songs. Stay aggressive on-air and content rich on-line for the full core artist experience.
Led Zeppelin
When it comes to rock royalty, no artist has legendary status equal to Led Zeppelin. They remain Classic Rock’s most played artist, and with recent catalog re-issues and consumer premiums, their popularity is stronger than ever. Whether it’s a birthday, album anniversary, or artist profile, fans want to get deep inside the lives of their rock heroes.