I’ve worked with high profile talent at the national level in music, sports and talk including Bob & Tom, Tony Siragusa and Michele Tafoya along with numerous local market personalities. I’ve coached and mentored dozens of PDs in my corporate roles with CBS and Cumulus. When talent realize their success is your priority, you’ll be surprised how quickly improvement follows.
Attention to detail, never cut corners. Daily verticals to grow TSL. Hyper focus on 6a-7p. Creatively re-package Rock formats to increase engagement while breathing new life into legacy music. Take intelligent risks. Benefits over claims. Experiences over contests. Genuine over contrived. Remain insanely local. Grow revenue with a collaborative Sales and Digital relationship.
I’ve worked hard to make sure my name travels well. Play down your successes, learn from your mistakes. Work with tireless energy
It’s the battleground in today’s short attention span world. Interesting and relevant content, delivered with brevity to a distracted and disengaged audience is not an option, it’s a survival must have. A safe list of “good testing songs” is no longer enough.
I encourage then recognize those who participate in our team successes. As a manager, I may initiate a strategy and set the vision, but the key to strong leadership is shining the light on others
Creating new ways to interact with your audience is smart, it’s also great way to connect advertisers and products to show the power of your brand. I have extensive experience with all levels of NTR events- from conceiving an idea to seeing it thru to reality.
With ad budgets tight and marketing dollars scarce- creative ideas are currency. I specialize in clever thinking that drives listener passion, connects emotionally and builds stronger brand loyalty.
