Hierarchy of Attention (HOA) was developed to help programmers, air talent and digital directors determine workflow efficiencies. With limited staffing and resources along with increased work from home levels, time and attention to those platforms yielding the highest consumer engagement and potential revenue is critical.
Every audio brand and their respective target audiences have different degrees of importance on the usage pyramid. Knowing where your audience spends the most time is efficient and builds stronger connectivity.
The most important level in the HOA is rather obvious, but one needing emphasis: “Protect the Mothership”. Managing over-the-air core assets listed below is Priority #1 every hour of every day. The Program Director is the pilot and responsible for using the tools to create a fun and engaging listening experience.
With more people working from home and consuming content on apps, tablets, and smart speakers it’s more important than ever programmers place a higher priority on their station streams for quality control.
With most stations not TLR (total line reporting), promos and streaming spots inserted locally or via the cloud, stop-set mechanics become critical to provide a quality listening environment. I encourage PD’s to listen to their streams at least once a day on various platforms reporting any issues that may inhibit the listening experience.
Facebook is the leading social media platform for the Classic Rock audience. Use assets we rent (Facebook) to strengthen the assets we own (our brands)
While Twitter is meant for “in the moment”, Facebook is ideal for sharing and engagement. Pinball content by driving fans back to our “assets”
Remind the audience that they are an elemental part of the station.
Communicating with your best customers is critical. Email “blasts” are quick and easy ways to remain top-of-mind with P1’s and a good source of digital revenue
