Provide escapism in the form of conversation and companionship, connect emotionally with a community of fans who share a passion for sports. Create an environment where everyone on the team feels empowered. Deliver content that provides interesting, genuine, engaging angles and opinions on the sports stories that matter to our listeners. Never be afraid to take intelligent risks. Maintain a strong balance of art and science – remain listener centric, yet advocate for increasing revenue and building advertiser trust. Go beyond scores and stats and humanize the players, coaches and teams. Have transparency with the tough topics and celebrate those stories that resonate with both the core and casual sports fan.
