Bill Belichick, Matt Ryan, Chipper Jones and “Classic Moments”

Sports fans can get scores and stats anywhere. Strategically adding content guys connect with is a way to grow audience beyond the core consumer.

• The challenge was to increase season ticket revenue, our solution was “Classic Moments in Falcons History”
• Bill Belichick and Falcons GM Thomas Dimitroff talk about their favorite rock bands
• On Matt Ryan’s 25th birthday, our rock station changed its name to “Matt-FM” reinforcing our Falcons partnership
• Chipper Jones shares a personal story on his 40th birthday