Creating exclusive events for listeners by providing experiences over prizes, drives deeper brand loyalty. Our “Circle of Friends” franchise delivered a VIP environment for fans of dave-fm. This intimate performance series featured premiere artists in Adult Alternative Rock – John Mayer, Bonnie Raitt, Ray Lamontagne, Mumford & Sons, Matt Nathanson, Train and more. We created custom CDs featuring the live performances with proceeds benefiting Earth Share, Georgia’s only environmental fund dedicated to conserving and protecting our air land and water.